ABOUT

THE

Soul

OF DETROIT

THE

Soul

OF DETROIT

Via 313— via meaning “by the way of” and 313 being the area code of Detroit. By the way of Detroit. Our founders, Brandon and Zane Hunt, are born and bred scions of the Motor City, and have brought with them the best of their hometown. Via 313 is steeped in a deep sense of place, and we’d like you to feel at home.

One-hundred years ago, Detroit was at the center of the world’s automotive industry. To this day, all automotive tradition owes a debt to the inventions and innovations that were birthed in the city on the river. However, headway in the automobile industry is not the only legacy that has emerged from the city of Detroit. As working-class people across the country were enjoying pizza for the first time, Detroit was putting its own spin on the Sicilian version.

On December 8, 2011, the Hunts opened Via 313 Pizza out of a small & nondescript trailer on East 6th and Waller with the dream of bringing Detroit-style pizza to people from all over.

Here at VIA 313 we make genuine, Detroit-style pizza for our family and friends. We take pride in having studied the best pizza our hometown has to offer. We take special care to use only the finest ingredients. Our pizzas are built right, to the last bite— it’s our guarantee.

"INDEPENDENT PIZZERIA OF THE YEAR"

by Pizza Today™

"TOP 10 PIZZAS IN AMERICA"

by Food Network

"ONE OF THE VERY BEST PIZZAS"

by Food and Wine Magazine

"INDEPENDENT PIZZERIA OF THE YEAR"

by Pizza Today™

"TOP 10 PIZZAS IN AMERICA"

by Food Network

"ONE OF THE VERY BEST PIZZAS"

by Food and Wine Magazine

Built Right...

Our dough is carefully prepped and then allowed to go through a final, slowed rising process in our refrigerators for one to two days before it’s used. This extended rise brings added flavor to our dough.

Our steel pans are reminiscent of the automobile parts pans commonly used by mechanics in Detroit. They’re great at retaining heat, ensuring a crisp bake on all sides.

Two types of cheese are layered not only on top of the pizza, but around the sides of the pan. This gives the pizza a wonderful crunch and makes each slice delicious all the way to the edge.

Our red sauce goes on right before the pizza hits the table, allowing the cheese and dough to get crispy during the bake.

Built Right...

Our dough is carefully prepped and then allowed to go through a final, slowed rising process in our refrigerators for one to two days before it’s used. This extended rise brings added flavor to our dough.

Our steel pans are reminiscent of the automobile parts pans commonly used by mechanics in Detroit. They’re great at retaining heat, ensuring a crisp bake on all sides.

Two types of cheese are layered not only on top of the pizza, but around the sides of the pan. This gives the pizza a wonderful crunch and makes each slice delicious all the way to the edge.

Our red sauce goes on right before the pizza hits the table, allowing the cheese and dough to get crispy during the bake.

OUR LEGACY RUNS DEEP

Discover the ways our stores pay homage to our Detroit roots.

Everything Is Going To Be Alright

This hopeful phrase is in each of our stores, and is inspired by an art installation bearing the same words at the Museum of Contemporary Art Detroit.

Eugene’s First Car

The Genuine Sign

The pizza coming out of Detroit is the real deal, just like the auto-parts.

Our pizza and people are the real deal-- Genuine through and through.

CJ and Kern’s gas station

Metal Grates & Garage Wall

Criss-Crossed Conveyors 

This image taken by Charles Scheeler highlights the Rogue Ford Production plant near Detroit. Many Detroiters made a living at factories like this one.

Lafayette Coney Island Green

The unique green of our accent walls is a nod to the interior of an iconic Detroit hotdog shop-- Lafayette Coney Island.

Welcome to Detroit 

Grafitti 313s

Many houses around the city of Detroit have been transformed into artwork through the Heidelberg Project. Our in-store graffiti mimics that of the Numbers House.